How Smuckers and Similac Navigate Non-GMO vs. Organic Brand Strategies | The Market Strategist


Organic has been a food trend for many years, and most food brands have a market strategy perspective on the issue, ranging from actively dismissing organic to embracing it wholeheartedly. Just as the “natural” market starts to settle down, a new popular trend has emerged: Non-GMO.

Although Organic foods are, by necessity, Non-GMO, buying trends suggest that consumers may be on the path to prioritizing Non-GMO offerings over Organic ones. Consumers consider both Non-GMO and Organic to be “Natural” choices, as shown in this chart:

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