Millennial parents, multicultural children and childhood obesity are influencing how industry players manufacture and market foods for kids.
For the U.S. retail food sector, the children aren’t just the future, they are very much the present. And what they’re interested in eating is being shaped by the fact that they have millennial parents, there’s more multicultural children and the childhood obesity epidemic. And while parents may earn the money to make necessary household purchases, they — more often than not — acquiesce to the demands and preferences of their children when it comes to grocery shopping. Whether it’s a brand of cereal, candy, . . .
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