Can General Mills Reap Growth With Organic?


Since 2000, General Mills has built up a robust portfolio of natural and organic brands with sales of nearly $700 million in 2015. That equates to only 3.8% of total 2015 sales, but management said that they are not done yet: the company will more than double its organic acreage in the coming years, and by 2020 it should reach reach $1 billion in organic and natural sales.

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